Impressions SUCK
- Joseph
- Nov 30, 2025
- 1 min read
Impressions are the worst. It's like a cake that looks really good but tastes bad. Why might you ask if impressions suck? More = better right? Yes I am a fan of blasting as much content everywhere everyday. But what truly matters is that that content, ad, or post converts into a sale. Wait but what about brand awareness? Yes they might be aware of you but do they actually need you? There could be the most beautiful buffet with the very best buttery steaks and juicy lobster. But if it's located in a village of vegans then what use is it?
Conversions > impressions when you do your google ads you don't want to sell to EVERYONE you want to sell to the audience that needs you the most. If you’re not, you're just wasting your time and money.

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